I read a book review, went to find the book, and - sure enough - the ebook price is $9.99.
I can't pay $9.99 for an ebook. I can't. I have 300 page print books in my library with $2.95 stamped on the cover. Yes, they were purchased in the 70's, but that's where my values are.
When I like a book, I will buy a print copy. The zombie apocalypse won't see me lacking in good reading material (thank you, Dale, for the heads' up). I won't know if I like a book unless I read it first, and that's what ebooks are for. They're the sample to decide if that story is worth $15-$20 more dollars and valuable space in my 823 square foot house. If it isn't, I only spent $2.99 to find out. That's $2.99 you the author wouldn't have had from me if you'd priced your book at $9.99.
You might say the library is where I should read books first, but I haven't stepped into our library since they installed metal detectors. If I can't bring my machete, I'm not going in. Zombies can appear anywhere, people. ANYWHERE. Call yourselves scholars, she mumbles.
The most I ever paid for an ebook was $8.99, and it was Patrick Rothfuss' The Name of the Wind. I resented it deeply. Yes, I bought a print copy, and I didn't bother with an ebook for the next one.
If I ever charge $9.99 for an ebook, you have my permission to call me out for a hypocrite, and any other nasty name you care to level my way. If I won't pay it, I won't ask you to pay it, either.
Applaud the jellyfish.